DORIA WU
GRAPHIC DESIGNER
UX / Visual / Interaction
Utopian Toy Concept Model (Matryoshka Doll)
This poster explores a Bauhaus-inspired visual language, combining bold geometric forms with playful composition. Before developing the final poster, I created the concept model in Adobe Illustrator to establish the overall structure and visual system.
The subject of the poster is the Russian nesting doll. I chose this object because of its strong formal quality and iconic status. Its simple yet recognizable shape aligns well with the Bauhaus emphasis on form and clarity.
The title “Utopian Toy” features a custom typeface designed by myself. Rather than following a strictly serious tone, this typeface introduces a sense of playfulness, shifting the overall mood of the poster toward something more lighthearted and imaginative.
Type Design
This book focuses on the work of Vivian Maier, a 20th-century American photographer known for her street photography. She spent most of her life documenting everyday scenes across the United States, capturing quiet and intimate moments in black-and-white images.
Her photographs are not driven by dramatic narratives or strong visual spectacle. Instead, their strength lies in their subtlety. Each image reflects an ordinary moment, yet together they form a timeless portrait of American life. Like a well-aged wine, these images reveal deeper meaning and emotional resonance over time.
The book is designed in the form of an envelope. I was inspired by the idea that Maier’s photographs feel like a personal letter to the world. This concept guided both the visual direction and the physical form of the book.
To enhance a sense of nostalgia, I used Japanese stab binding as the binding method, reinforcing the handcrafted and archival quality of the piece. From layout and content design to the final binding, every aspect of this book was completed independently.
This project is a book design exploring the idea of time-lapse photography through editorial layout.
Instead of presenting time-lapse as moving images, I translated the concept into a static format by using typography and image composition to suggest the passage of time. The layouts experiment with repetition, layering, and halftone textures to create a sense of motion and accumulation within still pages.
Images are treated as sequences rather than single moments. By fragmenting and reassembling visual elements, the spreads attempt to mimic how time-lapse compresses long durations into a condensed visual experience. The use of dot patterns and gradients also references printing processes, connecting photographic imagery with graphic production.
This project focuses on how editorial design can go beyond organizing content, and instead become a tool to visualize abstract concepts like time, movement, and observation.
This book explores how sound shapes human perception and memory. Research suggests that sound can be even more powerful than scent in triggering memories. Familiar audio, such as childhood songs, radio broadcasts, television programs, or natural sounds like rustling leaves and birdsong, can instantly transport us back to specific moments in time.
Beyond auditory experience, this project also investigates how sound can be translated into visual form. As one of the five senses, sound exists in many scales, from subtle, almost imperceptible noises to grand, symphonic compositions. Each sound wave captures a fleeting moment, shaping the way we perceive and experience the world.
By transforming invisible sound into visual structures, this project treats sound waves as a way of preserving emotion, much like how photographs capture faces. A single curve may hold laughter, silence, or a familiar voice. These visualized sound patterns form a landscape of personal memory and emotional resonance.
The project also draws a comparison between urban soundscapes and natural environments. By contrasting city noise with the subtle rhythms of nature, the book reflects on how different sonic experiences influence emotional perception.
At its core, this work questions how we can maintain a sense of curiosity in a rapidly changing world. It aims to reactivate forgotten memories and remind viewers that, despite constant external change, personal emotions and individual experiences remain deeply rooted and unchanged.
The book is bound using perfect binding, giving it a clean and structured physical form. From layout and content development to the final binding, every aspect of this project was independently completed.
This project is a visual identity design for an exhibition dedicated to Japanese installation artist Chiharu Shiota. Her work is known for immersive spatial environments constructed with threads, often exploring themes of memory, absence, connection, and the fragility of human existence .
The design system draws inspiration from Shiota’s signature use of thread as both a physical and symbolic material. The visual language translates these thread structures into graphic form, creating layered, web-like compositions that echo the complexity of human relationships and memory networks.
A restrained color palette—primarily black, white, and red—was used to reflect the emotional intensity of her installations. The contrast between negative space and dense visual fields mirrors the tension between presence and absence, a recurring theme in her work.
The poster design emphasizes fragmentation and abstraction, using texture and composition to evoke the immersive quality of Shiota’s installations rather than directly replicating them. Typography is treated with minimal intervention, allowing the visual system to carry the emotional weight of the design.
In addition to the poster, a promotional publication was developed to extend the visual identity into a narrative format. The layout balances image and text to guide viewers through Shiota’s work, referencing key installations such as The Key in the Hand and Uncertain Journey while maintaining a cohesive visual rhythm .
From concept development to final execution, including poster design, editorial layout, and visual system construction, this project was completed independently.
This project explores an interface system designed for smart contact lens users, focusing on how information can be accessed seamlessly within a minimal and distraction free environment.
The core objective is to bridge the gap between human vision and digital interaction. Unlike traditional mobile interfaces, smart lenses require a system that delivers information instantly, without interrupting the user’s perception of the physical world. The design prioritizes clarity, speed, and subtlety, ensuring that interactions feel intuitive and almost invisible.
The system supports key functions such as quick search, voice control, and environmental scanning. By reducing reliance on handheld devices, the interface aims to create a more natural and fluid interaction between users and their surroundings.
One of the primary challenges of this project is balancing efficiency with cognitive load. The interface must anticipate user needs and present relevant information before it becomes overwhelming. This led to a design approach centered on minimal visual layers, adaptive content, and context-aware interactions.
Rather than adding more visual elements, the project focuses on reducing noise. The goal is to create a system that feels lightweight yet intelligent—responsive, quiet, and seamlessly integrated into everyday life.
From research and concept development to interface design and prototyping, this project was completed independently.
Partical page display
I used a clean grid structure to organize exhibition images, artwork information, and text sections. The design focuses on balance, hierarchy, and pacing, allowing the content to feel clear and visually refined. Large images are used to create emphasis, while smaller image grids help present multiple artworks in an organized way.
As an early web design project, this work helped me practice how to translate visual design skills into a digital format. It became an exercise in composition, spacing, and editorial-style layout within a website structure.